Kategori: notes

Velvet Authority How much should the client be involved in the design process? This might look like a small question, but in fact it’s one of the biggest dilemmas in the design world. Most people think they have an immediate answer; but the truth is, it remains unanswered. Because the real issue is not only [...]

A Good Brief Scores Goals Why a Brief Matters A poorly prepared or incomplete brief makes the design process harder and can lead to results far from expectations. For example: If the target audience isn’t clearly defined, the design won’t reach the right people. If information is missing, the designer can’t focus on the right [...]