NOTES

Notes

A space where I share ideas, observations, and short notes that come to mind during the design process. It can offer inspiration and practical tips, especially for junior designers, creative teams, and brand communication departments. My goal is to showcase that design is not just about visuals, but also about thought and strategy, giving a peek behind the scenes of the creative process.

Notlar

Tasarım sürecinde aklıma düşen fikirleri, gözlemleri ve kısa notları paylaştığım bir alan. Junior tasarımcılar, yaratıcı ekipler ve markaların iletişim departmanları için ilham ve pratik ipuçları sunmayı hedefliyorum. Burada amacım, tasarımın sadece görsellik değil, düşünce ve strateji boyutunu da göstermek ve sürecin perde arkasını paylaşmak.

Velvet Authority

Velvet Authority How much should the client be involved in the design process? This might look like a small question, but in fact it’s one of the biggest dilemmas in the design world. Most people think they have an immediate answer; but the truth is, it remains unanswered. Because the real issue is not only [...]

A Good Brief Scores Goals

A Good Brief Scores Goals Why a Brief Matters A poorly prepared or incomplete brief makes the design process harder and can lead to results far from expectations. For example: If the target audience isn’t clearly defined, the design won’t reach the right people. If information is missing, the designer can’t focus on the right [...]